Distribution Capital · San Francisco

Distribution is king.

We back startups and put them in front of the people who own America's distribution. The shelves, the fleets, the venues and the cloud.

The show Get in touch

Why now

Software is free. Distribution is king.

Anyone can build the product now. Nobody can build the shelf, the route or the venue it has to live on.

$8T

moves through America's wholesale distributors every year. Most of them private.

NAW

$20B

a year is what Google pays Apple to be the default search on an iPhone.

DOJ v. Google, court record

Capital is worth more when it can move product.

2021 · Live Nation

Liquid Death

Live Nation took equity and made it the only water at 120 venues. $45 million to $263 million in two years.

2022 · PepsiCo

Celsius

PepsiCo bought 8.5 percent and put it on its trucks. US market share doubled in a year.

2024 · Amazon

Anthropic

Amazon put in $8 billion and made AWS the shelf. A $9.5 billion gain in one quarter.

Same product. New route. That is the trade we make.

Founders

Every round is full of money and short on customers. We bring the customers.

Owners

You decide what America buys next. We bring you the companies worth putting on the shelf.

Funds

Lead the round. We bring the distribution that makes it work.

Who runs it

Ryan sold into this trade. Charlotte banked it.

Ryan Everton

Founder

Built TURN, backed by Live Nation, Sound Ventures and T. Rowe Price. Two exits.

r@distributioncapital.vc LinkedIn

Charlotte Ketelaar

Founder

Private equity banker. Built and sold her own investment bank. Founder of Capwave AI.

c@distributioncapital.vc LinkedIn

Nothing on this page is an offer to sell or a solicitation of an offer to buy any security. Any offering will be made only to accredited investors under Rule 506(c) of Regulation D, solely through definitive fund documents. Deal figures are taken from public announcements and are not verified by us; company names refer to publicly reported transactions, not holdings or affiliations.